Motion, edit and
creative technology.
Twenty years of craft, built for what's next.
Selected work
8 projectsAir Wick — Choose More Days of Fragrance
A multi-format social campaign for Air Wick across several creative executions, delivered in 16:9, 9:16 and 1:1.
Read case study →Bondi Born — AI E-commerce Visuals
Clean ghost and product imagery for swimwear and ready-to-wear, built with refined generative workflows.
Read case study →Chux — Horror Stains
An AI-assisted concept exploration that turns a real burnt-on stain into horror-inspired campaign visuals.
Read case study →Mucinex — Three Doses
A motion-led product comparison: three daytime doses versus one Mucinex dose for 12-hour relief.
Read case study →1bill — App Campaign
A consistent motion system across multiple social executions built around everyday bill-payment moments.
Read case study →Cepacol — Sick Beats
A tongue-twister challenge across TikTok, broadcast TV and digital radio, cut for a younger audience.
Read case study →Strepsils Extra — Rapid Response
A fast-paced product film using dynamic CGI and motion graphics to show the product's action.
Read case study →Finish — Favourite Dishes
An integrated Finish Quantum Ultimate campaign connecting three Australian households through food and tough mess.
Read case study →About
EDC Studio is the independent practice of Esteban, a Sydney-based senior motion designer and editor with more than twenty years in motion graphics, editing and advertising.
The work sits where traditional production craft meets generative AI, creative coding and automation. The technology speeds things up. The creative judgment stays human.
- Motion designTypography, motion graphics, brand systems in motion
- EditingCommercial, social and long-form edit
- 3DCinema 4D and Redshift
- Generative productionAI image, video and voice, directed and finished by hand
- Creative automationJSX and JavaScript pipelines for After Effects and Premiere