An AI-assisted concept exploration for Chux, inspired by a real burnt-on stain from my kitchen. I photographed the stain and used AI to develop a series of horror-inspired visuals, then refined the strongest outputs in Photoshop and Adobe Firefly before completing the final campaign layouts, typography and copy in Illustrator.
AI concept · Art direction · 2026
Chux — Horror Stains
An AI-assisted concept exploration that turns a real burnt-on stain into horror-inspired campaign visuals.
- Client
- Chux
- Role
- Photography, AI concept development, retouching, layout, typography and copy
