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CGI · Art direction · 2019

Strepsils Extra — Rapid Response

A fast-paced product film using dynamic CGI and motion graphics to show the product's action.

Client
Strepsils
Role
Styleframe development, project leadership and supplier direction

A fast-paced product film for Strepsils Extra built around the idea of rapid response, using dynamic CGI and motion graphics to communicate the product’s action with clarity and impact.

My role focused on styleframe development and project leadership, establishing the visual direction and translating the campaign idea into a clear motion system for production.

I collaborated closely with external suppliers and animators throughout the process, guiding the CGI, compositing and finishing to keep the work polished, cohesive and aligned with the creative vision.

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