A motion-led Mucinex campaign built around a simple product comparison: three daytime doses versus one Mucinex dose delivering 12-hour relief.
My role included motion design, animation, editing, compositing and final delivery. I helped choreograph the measuring cups, liquid, tablet and typography into a clear visual sequence that made the product benefit immediate and easy to understand.
I also adapted the motion system across 16:9, 4:5 and 9:16, restructuring the typography, timing and product composition for each format rather than simply cropping the master.
