A cross-media campaign for Cepacol built around #CepacolSickBeats, a tongue-twister challenge designed to connect with a younger audience across TikTok, broadcast television and digital radio.
My role covered editing, kinetic typography and motion graphics, shaping fast-paced performances from influencers and broadcast talent into energetic, easy-to-follow content.
I also handled social asset versioning, adapting the layouts, pacing and messaging for different contributors, placements and formats while keeping the campaign system clear and consistent.
